Many organizations prioritize internal structures and services over customer-centricity, hindering effective decision-making. Through a case study, Talke Hoppmann-Walton advocates for a shift towards an outside-in perspective and proposes the use of a user segmentation matrix to foster alignment across departments and prioritize customer needs.

Juan Diego Rodriguez explains why media queries still occupy a vital role in responsive layouts; only they are now one tool in a larger toolbox with modern techniques that are best when used together.

Is there such a thing as harmony between designers and developers in the workplace, and if so, how can it be achieved? In this article, Chris Day explores the challenges of effective collaboration, outlines the key factors at play, and (hopefully!) empowers you to find the right solutions to help you and your team deliver to their full potential.

How do we conduct UX research when there is no or only limited access to users? Here are some workarounds to run UX research or make a strong case for it. An upcoming part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com).

Preethi Sam walks through an example that demonstrates where custom properties are more suitable than variables while showcasing the greater freedom and flexibility that custom properties provide for designing complex, refined animations.

In this comprehensive guide, Temani Afif explores different techniques for creating common shapes with the smallest and most flexible code possible.

React Server Components (RSCs) combine the best of client-side rendering, and author Lazar Nikolov thoroughly examines how we got here with a deep look at the impact that RSCs have on the page load timeline.

How do we conduct UX research when there is no or only limited access to users? Here are some workarounds to run UX research or make a strong case for it. An upcoming part of Smart Interface Design Patterns.

In this article, Eduard Kuric discusses mouse interaction data, what kind of magic can be done with it, and some of the hidden pitfalls to watch out for so you get a head start incorporating them in your solutions.

Amit Sheen demonstrates using `:has()` to apply styles conditionally when a certain `` in a `` element is chosen by the user and how we gain even more conditional styling capabilities when chaining `:has()` with other pseudo-classes, such as `:not()` — no JavaScript necessary.

May is almost here, so what better occasion could there be for some fresh and inspiring desktop wallpapers? Created with love by artists and designers from across the globe, the wallpapers in this post come in versions with and without a calendar. Enjoy!

Business acquisitions are common but often shrouded in mystery because they happen behind closed doors. In this article, Yaakov details the story of his company and the journey it took him on, shedding light on the process of selling a business and what he learned from the experience.

Free-tier pricing is a common marketing strategy. “Free” gets people in the door and allows them to settle in and see how things work. But, as Juan Diego Rodriguez explains, the practice of free *tiers* is often conflated with free *trials*. And while the distinction may be nuanced, the consequences of sunsetting free-tier pricing may be huge.

Conducting UX research that includes participants with a variety of disabilities is vital to building inclusive technology, but most prototypes used for testing are inaccessible. Rather than continuing to leave out feedback from disabled consumers, which ultimately leads to exclusive technology, researchers must get creative in their workarounds and be relentless in their efforts.

This article illustrates how AI can be leveraged to build tools that can be inclusive with a little bit of an additional effort.

Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns. An upcoming part of Smart Interface Design Patterns.

What options do we have for integrating GraphQL with WordPress in 2024? Leonardo Losoviz describes the developments that have taken place in this space over the last three years.

What do you do when you need to convert plain text into formatted HTML? Perhaps you reach for Markdown or manually write in the element tags yourself. Or maybe you have one or two of the dozens of online tools that will do it for you. In this tutorial, Alexis Kypridemos picks those tools apart and details the steps for how we can do it ourselves with a little vanilla HTML, CSS, and JavaScript.

The three Core Web Vitals metrics don’t only tell you how visitors experience your website but also impact your Google search result rankings. In this article, we’ll look at what Core Web Vitals are, how they are measured, and how you can use DebugBear to monitor them continuously.

Creating 3D effects in CSS isn’t an entirely new concept, but typical approaches use additional elements in the markup and pseudo-elements in the styles to pull it off. Temani Afif applies 3D effects and sliding transitions to a single `` using clever CSS techniques that demonstrate advanced, modern styling practices.

Penpot helps designers and developers work better together by offering a free, open-source design tool based on open web standards. Today, let's explore Penpot’s latest feature, CSS Grid Layout. Penpot’s latest release is about efficiency and so much more. It gives designers superpowers and a better place at the table. Excited? Let’s take a look at it together.

Victor Yocco reviews the components of the Transactional Model of communication, explaining how we might apply this framework to preparing, conducting, and analysing our UX research. You will understand how many UX research best practices align with the model and get an example of a tool for tracking alignment.

What can we do to make a mobile app better? What subsidiary features are worth providing for our users? I have some ideas. You might, too. So, let’s compare our notes. Without any prescriptions attached, here are seven features I believe can palpably improve a user’s experience with a mobile app.

Tatsiana Tarkan digs deep into iconography as part of a design system and shares some doable tips that will turn icon creation and maintenance into an enjoyable process.

Remember the HTML `` element? It’s deprecated, so it’s not like you’re going to use it when you need some sort of horizontal auto-scrolling feature. That’s where CSS comes in because it has all the tools we need to pull it off. Silvestar Bistrović demonstrates a technique that makes it possible with a set of images and as little HTML as possible.

Could there be a better way to welcome the new month than with a little inspiration boost? We might have one for you: desktop wallpapers created by the community for the community. Enjoy!

There’s no shortage of articles about the mental health of developers, ranging from personal accounts of harrowing work experiences to round-ups of advice on how to preserve healthy work habits. But what working situations trigger things like stress, anxiety, burnout, and depression? Victor Ayomipo shares his personal triggers and how he manages them.

Based on responses from over 1,200 product professionals, Maze’s Future of User Research Report uncovers how product teams conduct research to inform decision-making and build successful products. Learn about the top three trends defining the user research industry in 2024 and beyond.

There are many ways to approach a “Dark Mode” feature that respects a user’s system color scheme preferences and allows for per-site customization. Henry Bley-Vroman walks through a new possibility that leans into cutting-edge CSS, with minimal JavaScript to support persisting the user’s color scheme preference across pages.

Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the **brand experience.** This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist.

It’s here, and it’s shipping! Meet our newest Smashing book, ”Success at Scale”. It’s filled with practical insights and real-world case studies of how big changes can be made on projects of any size. Addy Osmani has curated finest examples, case studies and interviews to help you get successful at scale. Jump to the details and get the book right away.

How was the first SmashingConf in Antwerp, you ask? One of our online attendees, Krisztina Szerovay, shares her sketchnotes and takeaways of the talks that were held on both days of the conference — with photos and recordings saved as best for last. [See you live in Antwerp this year, maybe?](https://smashingconf.com/antwerp-2024)

Collection of top-notch calendar components for seamless event scheduling. Whether you prefer ready-to-use setups or enjoy tweaking code for a tailored experience, these calendars have you covered.

Our next book, “Success at Scale” is finally at the printer, which means we’ll be shipping books soon. It’s also your last chance to get the book at the presale price. Get your copy and save now!

In Part 1 of this series, Temani Afif explored different CSS techniques to create tooltip shapes. The main challenge was to rely on a single element and create optimized code that could easily be controlled using CSS variables to update the size, shape, and position of the tail. In this second part, you are going explore more shapes.

[“Gatsby headaches”](https://www.smashingmagazine.com/2023/06/gatsby-headaches-i18n-part-1/) are over. Juan Diego Rodríguez reflects on his decision to stop using Gatsby as his go-to framework. Through a detailed examination of its strengths and weaknesses, he provides valuable insights and alternative options for developers navigating their tooling choices.

Tooltips are a very common pattern used in CSS for years. There are a lot of ways to approach tooltips in CSS, though some evoke headaches with all the magic numbers they require. In this article, Temani Afif presents modern techniques to create tooltips with the smallest amount of markup and the greatest amount of flexibility.

Do you need a little inspiration boost? Well, then our new batch of desktop wallpapers is for you. Designed by artists and designers from across the globe, they come in versions with and without a calendar for March 2024. Enjoy!

The Performance API is a set of standards for measuring and evaluating performance metrics with JavaScript. This article demonstrates how to use the Performance API to generate performance metrics directly in the DOM to create your own reporting.

Digital designer Yichan Wang has put together this collection of strategies and selling points to help you encourage and advocate for accessibility in your place of work, including useful scripts you can use as starting points.